Neurobiological measurements per second of the experience and efficiency at the point of sale. It is at the point of sale where you crystallize all marketing activities and measure the effectiveness of product-brand strategy.
Second by second measure directly the neurological and biological reactions of the participants while interacting with products, promotions, pricing, advertising and layouts - displays, in the supermarket, perfumery, pharmacy, electronics store, malls and any point of sale. We obtain information, with our algorithms on persuasion, enjoyment, empathy, excitement, focus.
In these studies we analyzed the shopping experience in most aisles / shelves and market related categories, thus we have benchmarks for each category. Our experience at the point of sale has led us to know precisely what the neurobiological reactions preceding the purchase decision, these variables are reflected in our algorithms for measuring persuasion.
With our latest generation laptops we can measure neurobiological shopping experience in their natural environment, participants shop or visualize advertising in different outlets. Complement our studies the use of eye-tracking cameras or scene camera.