ADV Test

A pretest, posttest one a story board an animatic, printed, audiovisual, radio, web, measured every second of communication thus scientifically predict which path most effective creative to generate the call to action from his client or potential. With over 1000 stimuli analyzed in our database compare their communication with their competitors or other categories in order to measure the relative effectiveness in advertising block or directly with the strategy of its competitor.

With our measurements every second can determine the impact of the different moments of communication and thus save money by cutting the same, or may present the brand or the protruding at the most persuasive of the creative piece.

Through the Advertising Test we can measure the neurobiological efficacy of each moment (second by second), evaluate superfluous moments or the most shocking, the appearance of the brand, the understanding and total emotional evaluation.

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