Neurometaphors

ENBM - Neurona HomepageNeurometaphor mapping is an optional complementary add-on to the Brain, Heart, Eyes and Hands Diagnostic which utilizes techniques developed from Neurolinguistics. the study of language and how humans communicate.

In its application to market research we create a three dimensional map of the principal concepts of a language in order to position the elements of an advertisement or any type of communication, and identify the subconscious linguistic codes that they trigger. It is also an invaluable tool in determining what concepts, key words, elements and other linguistic codes a communication should contain in order to achieve the desired subconscious positioning and impact.

It is the perfect complement to NeurobioResearch which allows us to determine the verbal expressions that correspond with the physical, psychological and emotional activations.

ENBM - Neurometaphor, Emotional DistancesENBM - Neurometaphor and NeuroKPI