These three methods (Brain, Heart, Hands) can be used jointly in which we call the NeuroKPI Diagnostic. Thus, in a same session, we simultaneously measure the subjects interaction with a communications, content, point of sales, webpages, products, flavours. This permits us to measure the main neuro-biological reactions that generate stimuli in the key points of the body, and to evaluate the efficacy of the stimulus while considering all the main emotional and mental effects that are caused in the subject. It is a key advantage to reach and distinguish between the subconscious emotions caused.
|Arousal||Neurobiological index of the excitement or activation|
|Enjoyment||Neurobiological index of the emotional valence|
|Emotional||Mean of emotional values|
|Rational||Mean of rational values|
|Audio/Video||Difference between auditory and visual cortex activity|
|Memory||Mean probability of short and long term storage|
|Focus||Attention and cognitive process|
|Engagement||Index of mirror neurons activity|
|KPI||Composed index of the neurobiological efficacy|
We analyze the effectiveness of stimulus, advertise, web page or point of sale, second by second, through emotional and cognitive neurobiological measuring.