Our innovative vision has led us constantly to research, development and adaptation of new methodologies for measuring the effectiveness of any marketing stimulus, political or aesthetic and communication in general. The versatility of our methods allow us to do more projects in the various channels, media, and situations where the public comes into contact with incentives and advertising messages are these audiovisual, radio, print, speeches, during web browsing, shopping point sale, advertising stimuli vision, test a product. We own four methodologies product of scientific research and daily practice as marketing consultants.